Marketplace strategy · Remote

We've grown brands from
inside the marketplaces.
Now, we grow yours.

Let's talk about your project
+180
sellers supported
4 countries
FR · ES · IT · DE
+20M€
GMV generated
The conviction
You don't open a store and hope customers show up on their own. On a marketplace, it's the same: performance is built, never improvised.

Too many brands launch on their own store or on the marketplaces opportunistically, then discover the real cost of improvising: a catalog poorly deployed and not optimized for the market, eroded margins, a weakened brand image. Auría turns that complexity into a clear framework, tailored to each partner.

Our services

Whether you're already selling on marketplaces or about to start without knowing where to begin: we help you get clarity. The right platforms, the right priorities, a roadmap to move forward, without spreading yourself thin.

Onboarding feels unclear, or you're already stuck partway through? We take the whole thing off your hands: from KYC to final configuration, including the product feed. The goal: getting you live within six weeks on average.

Translation, creation and optimization of your product listings. Structured and compliant with each marketplace's requirements. Listings built to be found, understood and chosen, not just published.

A catalog is only the starting point. We analyze your sales data and margins, and adjust your listings and catalog continuously. We track your KPIs to turn your marketplace presence into a real revenue channel. That's where long-term profitability is won.

How we work
Concrete actions from week one.
01

The discovery call

We start by listening and understanding your company, your market, your ambitions, and above all what's holding you back: sales plateauing, an underused catalog, a marketplace launched without a real strategy. It's a conversation, not a sales pitch. It's partly to see whether we want to work together.

02

Audit and strategy

We take a deep look at your marketplace presence: product listings, catalog structure, positioning: everything that's costing you sales without your realizing it. We identify concrete opportunities. You leave with a clear, prioritized, costed strategy.

03

Deployment

Time to act. We optimize your listings, structure your catalog, refine your marketplace presence. Everything is adjusted continuously, based on the numbers.

04

Deliverables and first results

You receive concrete, ready-to-use deliverables: a strategy with actionable levers for the short, medium and long term, ready-made files, clear recommendations, all handed over to your teams. The first results are already there, measurable. And that's only the beginning.

They trusted us
"

Pauline helped us optimize the visibility of our home-decor catalog. The results showed very quickly: +30% orders within the first few months. I highly recommend her.

Home-decor brand
France
"

Pauline quickly grasps the business stakes, the organizational challenges and the growth levers specific to marketplaces. Her analysis and her ability to challenge existing approaches were invaluable in sharpening my vision and structuring a new strategic shift.

Garden marketplace
France
"

We brought Pauline in to fully rework our catalog for the French market. Fast work, great follow-up, use of the search terms French customers actually use. Result: +18% sales.

Furniture manufacturer
Poland
"

Pauline helped us translate our catalog. Fast, she created clear deliverables we can reuse across other marketplaces. The engagement continues as we develop the French market.

Kids-furniture retailer
Germany
The founder

Pauline Hernio

I've spent over six years inside the marketplaces, including several on the operator side at Maisons du Monde. I've seen how these platforms work behind the scenes: what makes a seller take off, and what makes one stall.

Today, I help brands and sellers turn their own online store and the marketplaces into a real growth driver, in France and internationally. My approach is simple: a clear framework, chosen priorities, and long-term support rather than off-the-shelf recipes.

What matters to me is putting people and method back at the center: understanding your business before advising, structuring before accelerating, and passing on knowledge so you stay autonomous.

Next step

Thirty minutes to define how we move forward together.

Let's talk about your project →